The event
Wines of Argentina and COVIAR (Argentine Wine Corporation) organized the Argentina Wine Awards 2010 that was held in Mendoza from the 22 to the 25th of February at the Diplomatic Hotel.
In order to reflect the proliferation of Argentina’s wines throughout the world and the growing importance of a range of different markets, the international panel of judges, all of them MASTERS OF WINE, has been selected not only from as wide a range of relevant countries and nationalities as possible but also exclusively from the membership of the Institute of Masters of Wine (www.mastersofwine.org).
The positive publicity that the event generate is very important to the industry but that is not the only benefit. The judges, all highly influential people, gave their knowledge and understanding of Argentina and its wines and the wineries learned what style and quality of wines are best suited to their export markets. All Trophy and Gold Medal winning wines will be used by Wines of Argentina, as in 2009, in its promotional activities abroad demonstrating the high quality of Argentina’s wines.